IM4270

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Sales Engineering

Course Description

Sales engineers are specialist sales experts who apply engineering knowledge and business consulting skills in order to understand how to plan and present complex engineered systems to their customers, including implementation advice and after-market support. Highly successful sales engineers learn to build and maintain expertise in business acumen, presentation skills, building customer relationships, engagement activities up and down customer organizations, and knowledge of target industries. This course includes the study of textbook materials, class lectures, class discussions, mock interviews, and team PowerPoint presentations.

Credits

3

Course Types

Books/Materials >$50, IMB ELECTIVE

Schedule

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